What led you here is most probably confusion – whether you need the expertise of a marketing consultant. Some convince you that you should hire one now, while others convince you to do otherwise. What makes it more confusing is that both sides present very convincing reasons that make you stuck without a decision.
You’ve come to the right place if you want clarity whether or not you should hire a professional or not. In this case, it will be more about not hiring rather than hiring one. The reason? A marketing consultant is not going to provide you the results that you are truly looking for. They may have the means to help make your business grow, but at this point, you are not ready yet to hire them.
Here are some other reasons that will help you get clarity about hiring them.
Marketing consultants are not miracle workers.
A great number of small and medium-sized businesses hire marketing consultants in the hopes that they will witness a miracle or two. As painful as it is, the truth is there is not a single marketing consultant that can quickly turn a business around and make it successful in just a short amount of time. There is a reason why they are referred to as “consultants” – they specialize only in one thing and that is driving traffic to your website. But when you have a poor product, site that has low conversion or even an offer that does not make any sense at all, getting thousands of visitors to go to your website is not going to fix up your business. You will need to come up with a solution on how you can make your business sustainable. This is what it means to be an entrepreneur. If marketing was that easy, every person would’ve been able to do it without working jobs from 9 to 5.
You need a strong foundation to lay on the skyscraper.
When you develop your business, it is like building your own skyscraper. If you have ever tried to put up an 80 story infrastructure without putting a strong foundation first, you are creating a structure that will eventually collapse in the future. The same can be said about your business. If you don’t have a good service or product offering, expect your business to fail in the long run. If you want to prevent this from happening, you have to figure out how you develop your business model that will allow you in getting paid for solving the problems of other people.
There is no need for your business to be that unique. You only have to focus on being different. Once you have come to a point that you found a business model that works well for you, marketing the business will be very easy.
Most of all, you have tried marketing your own business so as to see how well it will go with you on the helm. You have to test our the initiatives in front of you before resorting to hiring professionals.